I love how pigmented it is, I love the shade Hillier, it has blue undertones which work well for my skin tone. However I would appreciate a richer formulation because I have dry skin. What I love about the product is the versatility: I can achieve a sheer, barely there make-up look; but I can also achieve a full blown pink lip, but I would need to touch up frequently because of my dry lips. I would rate this product 9/10 and I'd purchase it again, I take it with me everywhere, but as I said, I would appreciate a 'hydration' version of this product.